You’re talented and booked,
but you’re still undercharging.
You’re talented and booked,
but you’re still undercharging.
That ends here.
That ends here.
A 12-week group coaching program,
designed by Dan Mall, to help freelancers and
agency owners Make More Money
Build a pricing system that works while you sleep
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Build a pricing system that works while you sleep
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Unless you’ve already
figured out how to
Unless you’ve already
figured out how to
Charge Without Flinching
Price with conviction.
No apologies.
Price with conviction.
No apologies.
Scope Without the Stress
Define the work. Ditch the guesswork.
Define the work. Ditch the guesswork.
Negotiate Like a Human
Hold your ground.
Stay likable.
Hold your ground.
Stay likable.
Justify the Price
Explain value, not yourself.
Explain value, not yourself.
Turn One-Offs Into Retainers
Be indispensable. Stay booked.
Be indispensable. Stay booked.
Don't take my word for it
Don't take my word for it
“Working with Dan has been invaluable for refining my business goals, avoiding pitfalls, and staying accountable. Each session sharpens my strategy, speeds up progress, and improves decision-making.”
Thijs Kraan
Growth Strategist, Value Positioner
“Working with Dan has been invaluable for refining my business goals, avoiding pitfalls, and staying accountable. Each session sharpens my strategy, speeds up progress, and improves decision-making.”
Thijs Kraan
Growth Strategist, Value Positioner
“Working with Dan has been invaluable for refining my business goals, avoiding pitfalls, and staying accountable. Each session sharpens my strategy, speeds up progress, and improves decision-making.”
Thijs Kraan
Growth Strategist, Value Positioner
“My agency wouldn’t exist without Dan’s example”
Sasha Endoh,
Founder & Principal, Endoh Collective
“My agency wouldn’t exist without Dan’s example”
Sasha Endoh,
Founder & Principal, Endoh Collective
“My agency wouldn’t exist without Dan’s example”
Sasha Endoh,
Founder & Principal, Endoh Collective
“In one hour, Dan gave me a practical framework to scale from freelance to agency while maintaining quality and ethics. This hour was more valuable than months of expensive business coaching.”
Gabrielle Merite
Founder, Figures & Figures
“In one hour, Dan gave me a practical framework to scale from freelance to agency while maintaining quality and ethics. This hour was more valuable than months of expensive business coaching.”
Gabrielle Merite
Founder, Figures & Figures
“In one hour, Dan gave me a practical framework to scale from freelance to agency while maintaining quality and ethics. This hour was more valuable than months of expensive business coaching.”
Gabrielle Merite
Founder, Figures & Figures
“You don’t need to be more talented. You just need better systems. Once you understand how to position your work, how to scope it, how to communicate your value, everything changes.”
“You don’t need to be more talented. You just need better systems. Once you understand how to position your work, how to scope it, how to communicate your value, everything changes.”
“You don’t need to be more talented. You just need better systems. Once you understand how to position your work, how to scope it, how to communicate your value, everything changes.”
Helping designers to get their flowers
and Make More Money.
The tools that
make the difference
01
Self-Paced
Video Course
Self-Paced
Video Course
24 modules across 5+ topics, so you can learn at your own rhythm and revisit the material as you grow.
02
Weekly Live Group Coaching Calls
Weekly Live Group Coaching Calls
Direct, real-time feedback and accountability with a community of peers who are just as driven as you.
03
Unlimited Slack Community Access
Unlimited Slack Community Access
Ongoing support, networking, and honest conversations—because the journey is better together.
What if I’m busy?
Perfect. This is built for people juggling clients, side gigs, and inboxes with 74 unread emails. Everything’s recorded. Go at your pace.
What if I’m busy?
Perfect. This is built for people juggling clients, side gigs, and inboxes with 74 unread emails. Everything’s recorded. Go at your pace.
What if I’m busy?
Perfect. This is built for people juggling clients, side gigs, and inboxes with 74 unread emails. Everything’s recorded. Go at your pace.
What modules and topics are covered?
The program includes 6 core modules designed to help you build a profitable, sustainable design business:
Purpose & Principles – Set clear goals and define the kind of business (and life) you actually want.
Positioning – Find your niche, clarify what you stand for, and attract the right clients.
Pricing – Learn value-based pricing strategies that reflect the real worth of your work.
Practice – Put theory into action with sales roleplays, proposal writing, and offer refinement.
Prospects & Promotions – Build a lead gen system that works for you—no cringe required.
Possibilities – Explore what’s next: scaling, hiring, assets, and designing for long-term freedom.
Hiring – covering hiring, legal setup, money ops, and more.
What modules and topics are covered?
The program includes 6 core modules designed to help you build a profitable, sustainable design business:
Purpose & Principles – Set clear goals and define the kind of business (and life) you actually want.
Positioning – Find your niche, clarify what you stand for, and attract the right clients.
Pricing – Learn value-based pricing strategies that reflect the real worth of your work.
Practice – Put theory into action with sales roleplays, proposal writing, and offer refinement.
Prospects & Promotions – Build a lead gen system that works for you—no cringe required.
Possibilities – Explore what’s next: scaling, hiring, assets, and designing for long-term freedom.
Hiring – covering hiring, legal setup, money ops, and more.
What modules and topics are covered?
The program includes 6 core modules designed to help you build a profitable, sustainable design business:
Purpose & Principles – Set clear goals and define the kind of business (and life) you actually want.
Positioning – Find your niche, clarify what you stand for, and attract the right clients.
Pricing – Learn value-based pricing strategies that reflect the real worth of your work.
Practice – Put theory into action with sales roleplays, proposal writing, and offer refinement.
Prospects & Promotions – Build a lead gen system that works for you—no cringe required.
Possibilities – Explore what’s next: scaling, hiring, assets, and designing for long-term freedom.
Hiring – covering hiring, legal setup, money ops, and more.
How do I know this will work for me?
You don’t. But Dan’s worked with thousands of creatives over two decades. If you’re willing to rethink how you price and scope, chances are high.
How do I know this will work for me?
You don’t. But Dan’s worked with thousands of creatives over two decades. If you’re willing to rethink how you price and scope, chances are high.
Will this work for me?
You don’t. But Dan’s worked with thousands of creatives over two decades. If you’re willing to rethink how you price and scope, chances are high.
What if I already make decent money?
Even better. This program isn’t about survival. It’s about sustainability. We’ll help you charge with more clarity and keep more of what you earn.
What if I already make decent money?
Even better. This program isn’t about survival. It’s about sustainability. We’ll help you charge with more clarity and keep more of what you earn.
I already make decent money?
Even better. This program isn’t about survival. It’s about sustainability. We’ll help you charge with more clarity and keep more of what you earn.
Do I need to be based in the US?
Not at all! We’ve had folks from all over. As long as you understand time zones and Zoom, you’re good.
Do I need to be based in the US?
Not at all! We’ve had folks from all over. As long as you understand time zones and Zoom, you’re good.
I'm not based in the US
Not at all! We’ve had folks from all over. As long as you understand time zones and Zoom, you’re good.
What happens after the 12 weeks?
You’ll walk away with new habits, sharper pricing, and a Slack full of like-minded pros. No rah-rah. Just results.
What happens after the 12 weeks?
You’ll walk away with new habits, sharper pricing, and a Slack full of like-minded pros. No rah-rah. Just results.
What happens after the 12 weeks?
You’ll walk away with new habits, sharper pricing, and a Slack full of like-minded pros. No rah-rah. Just results.
Do you offer refunds?
No. We’re not for dabblers. If you’re on the fence, it’s probably not the right fit.
Do you offer refunds?
No. We’re not for dabblers. If you’re on the fence, it’s probably not the right fit.
Do you offer refunds?
No. We’re not for dabblers. If you’re on the fence, it’s probably not the right fit.
This isn’t just for anyone.
This isn’t just for anyone.
It’s for freelancers and studio/agency owners who want to grow their design business from their first dollar up to $10 million. If you’re hungry to move beyond just “getting by” and want to build something that lasts, you’re in the right place.
It’s for freelancers and studio/agency owners who want to grow their design business from their first dollar up to $10 million. If you’re hungry to move beyond just “getting by” and want to build something that lasts, you’re in the right place.
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