THE Agency MONEY MAKER MAP Workshop STARTS IN
NOV 19 · 11AM EASTERN
LIVE WORKSHOP · NOVEMBER 19, 2026 · 11am–2pm Eastern · ONLINE
Build an Agency From $0 to $1M+ With a Clear Path Forward
The exact process used to build a $3M-per-year agency, distilled into a clear sequence of decisions, priorities, and actions. The current version will be taught live on Thursday, November 19, 2026, before being retired and replaced with a rebuilt program in January 2027.
Nov 19, 2026 | 11am–2pm Eastern | Live online workshop
General Admission $99 · Live access only · No recording
01
Baseline and cash reserves
02
Positioning
03
Proof
04
Pricing and offers
05
Scaling
06
Expansion and optionality
THE CURRENT MAP / SIX MAJOR STAGES / FINAL LIVE TEACHING
25 years in design and agency work
Built and ran SuperFriendly for 10+ years
Author of Pricing Design and Design That Scales
Clients include Nike, Peloton, The New York Times, United Airlines, ESPN, Apple, and Google
CHOOSE YOUR TICKET
November 19, 2026 · 11am–2pm Eastern · Live online on Zoom
GENERAL ADMISSION
$99
Live workshop on November 19, 11am–2pm Eastern
The complete current Money Maker Map, taught start to finish
Live access only. No workbook, templates, handouts, or recording are included. Bring something to take notes.
VIP · LIMITED TO 20
$299
Everything in General Admission
Limited to 20 attendees
No application required. First come, first served.
A group Q&A, not private consulting, an agency audit, ongoing coaching, or Slack access.
All sales are final. No refunds or transfers.
HEAR FROM A MEMBER
New agency founders
Get the whole map before you build the wrong things.
Owners stuck in the middle
Find where you actually are, and what to ignore.
Operators ready to tighten the machine
See how the stages connect so you can fix the weakest link.
Freelancers turning into agencies
Understand what changes at each stage.
Whether you are starting from zero, trying to land your first ideal clients, or looking for the next stage of growth, the Money Maker Map helps you identify the most important move for your current stage. No financial results are guaranteed. The goal is to give you a clear path, so you know what to focus on, what to ignore, and what to do next.
THE SYSTEM
The system is based on the process used to build a $3M-per-year agency and is organized around six stages. Each stage builds on the one before it. The objective is not to chase random tactics, but to identify the constraint in front of you and complete the next required step.
BASELINE / POSITIONING / PROOF / PRICING / SCALING / EXPANSION
WHAT WE’LL COVER ON NOVEMBER 19
You’ll learn how to decide what to focus on next as you move through the major stages of building an agency.
Select the map to enlarge. A preview of the system taught live—not a materials bundle. The “Watch” references are from the program; additional videos and a recording are not included.
01
Define how much money you actually need, calculate your monthly survival number, and work out the runway that would help you feel financially safe. Use that baseline to build cash reserves and operate from a position of strength.
02
Identify your ideal client and the single best result you can create for them. Decide what to sell, calculate how many clients you can serve each year, and commit to the outreach needed to reach that capacity.
03
Land your first three ideal clients and deliver your offer without compromise. Turn the results into testimonials and case studies, then use that proof to validate and strengthen your positioning.
04
Understand the value of the result you deliver and set a price that reflects both that value and your capacity. Refine your offer ladder and build the consistency to deliver your offer at full price.
05
Make delivery repeatable without you by building operations, delivery, and sales playbooks. Hire team members to execute those playbooks and reduce the business’s dependence on you.
06
Decide whether to expand, specialize, or stay intentionally small. Consider where excess profit should go—new markets, products, experiments, or profit distribution—and build a business that is sellable, whether or not you ever sell it.
The full live teaching
The current Agency Money Maker Map, taught live on November 19.
The decisions behind each stage
The right step in the wrong phase is the wrong step. You’ll learn how to spot them.
A map you can use to decide what’s next
Know which stage you’re in and what to focus on.
VIP adds: A separate group Q&A with me on November 20 at 11am Eastern. Limited to 20 attendees.
IS
A one-day live workshop
A complete teaching of the current Money Maker Map
The final live teaching of the current version
ISN’T
A coaching program
An implementation mastermind
A networking community
A personalized agency audit
A guarantee of revenue or business results
This is not a workshop designed primarily to sell you another program. The live workshop is the product. Bring something to take notes. No workbook, templates, handouts, or recording are included.
MEET YOUR INSTRUCTOR
Dan Mall is a designer, educator, and entrepreneur with roughly 25 years of experience and clients including Apple, Google, Nike, ESPN, and the NBA. He founded design collaborative SuperFriendly and ran it for over ten years, first hands-on and then running without him even as the only full-time employee. He wrote Pricing Design and Design That Scales and coaches agency owners through Make More Money.
FINAL LIVE TEACHING
November 19, 2026 · 11am–2pm Eastern · Live online · No recording