The Atlas
The Atlas is an index of 90+ hours of video training for agency owners on positioning, pricing, lead generation, sales, hiring, delegation, and the rest of the work of running a design agency. New lessons added every week.
Most agency questions have already been answered. No need to reinvent the wheel.
You don’t need more things to watch. You need answers:
How do I price this upcoming project?
When do I make my next hire?
Why does my pipeline keep drying up?
The Atlas isn’t a content library. It’s video training, built from years of working through these exact questions with hundreds of agency owners, recorded once so you don't have to figure them out alone.
Don’t binge. Open the lesson you need, watch the part that applies, and take action that day.
inside The Atlas
91+
hours
74
Lessons
09
topics
01
Purpose & Principles
10 lessons
5h 2M
Getting your head straight before you do anything else. Why you’re building, what “enough” actually looks like, and how to think like a business owner instead of a technician selling time.
Oprah & Warren Buffett
0:02:38
The Money Maker Map
0:04:05
The Two Things You Should Do Every Day
0:04:25
Your Rich Life of Worthy Goals
0:27:47
Serious Business
0:18:34
Enough is Enough
0:22:20
The Trust List
0:05:22
Money Maker Map Phase Strategy
1:32:54
Business Owner Roles & Sales-Driven Mindset
1:01:41
Transitioning from Solo to Studio
1:01:59
02
Building an Agency From Scratch
5 lessons
7h 15M
The plays for getting an agency off the ground. Pitching, outreach, pricing your first real engagements, and learning what to say no to before bad work fills your calendar.
Building an Agency From Scratch
1:31:54
How to Pitch
1:31:09
Tracking Outreach Actions
1:32:35
Pricing & Offers
1:35:37
Saying No to $50M, with Wil Reynolds
00:00:00
03
Positioning
7 lessons
9h 38M
The work most agencies skip now and pay for later. Find what makes you the only choice for your best-fit clients. Learn when it’s time to do this work versus let your business tell you what it’s becoming.
Freelancer vs. Agency. Personal Name vs. Studio Name.
1:00:54
Only-Ness
0:58:23
Only-Ness, revisited
1:29:22
Defining Positioning
1:34:09
When to Work on Positioning, part 1
1:33:15
When to Work on Positioning, part 2
1:30:33
When to Work on Positioning, part 3
1:31:34
04
Pricing
9 lessons
13h 42M
The largest module in The Atlas, because improving pricing is where agencies make the most money. Frameworks for proposals, value-based pricing, the Papa Bear Pricing method, and a 90-minute breakdown of how to land a six-figure project.
Pricing Strategies
1:10:59
Intro to Pricing
1:28:51
Intro to Pricing, part 2
1:35:20
Intro to Pricing, part 3
1:36:57
Offers
1:31:52
How to Land a 6-Figure Project
1:30:23
Value-Based Proposals & Client Value Assessment
1:32:09
Papa Bear Pricing
1:36:08
1-3 Proposals
1:30:19
05
Lead Generation & Prospecting
9h 35M
7 lessons
How to become the obvious choice. Niching without dying, repositioning without losing clients, and owning a category of one.
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Watch a sample video
Exercitation amet ullamco anim ex Lorem eiusmod irure dolor commodo voluptate labore dolore enim ipsum velit. Ipsum commodo excepteur duis excepteur pariatur eu sint in aliqua Lorem commodo ad. Aliqua laboris reprehenderit esse est ex pariatur veniam.
06
Sales
9h 35M
7 lessons
How to become the obvious choice. Niching without dying, repositioning without losing clients, and owning a category of one.
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
07
Operations & Production
9h 35M
7 lessons
How to become the obvious choice. Niching without dying, repositioning without losing clients, and owning a category of one.
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
08
Open Coaching Sessions
9h 35M
7 lessons
How to become the obvious choice. Niching without dying, repositioning without losing clients, and owning a category of one.
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
09
Extra Credit
9h 35M
7 lessons
How to become the obvious choice. Niching without dying, repositioning without losing clients, and owning a category of one.
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Lesson Title
00:00:00
Consequat culpa veniam magna non. Nostrud amet consectetur irure eu laboris officia occaecat tempor et aliquip ullamco irure qui eu.
© 2025 – 2026 dan mall teaches. all rights reserved. Privacy Policy.
39.9526º N, 75.1652º W