Field Guide

Field Guide

Self-paced videos

Quest

Quest

Live group coaching

Vanguard

Vanguard

$1M+ community

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Grow your design studio from $100K–$1M by fixing positioning, pricing, and pipeline

Grow your design studio from $100K–$1M by fixing positioning, pricing, and pipeline

The Atlas

The Atlas

A self‑paced operating system for design and creative studios that helps you raise your prices, attract better-fit clients, and run a calmer, more profitable business in ~2–3 hours a week.

A self‑paced operating system for design and creative studios that helps you raise your prices, attract better-fit clients, and run a calmer, more profitable business in ~2–3 hours a week.

Get instant access

Get instant access

Get instant access

Get instant access

$199/month

Cancel anytime

the 30-day “do the work” guarantee

the 30-day “do the work” guarantee

If you go through the entire Purpose & Principles module and follow the outreach plan, and you haven’t created at least $1,000 in quoted or proposed work, email screenshots of your outreach work to info@makemoremoney.design within 30 days of signing up and we’ll refund your first month.

If you go through the entire Purpose & Principles module and follow the outreach plan, and you haven’t created at least $1,000 in quoted or proposed work, email screenshots of your outreach work to info@makemoremoney.design within 30 days of signing up and we’ll refund your first month.

studios using this system have:

studios using this system have:

Raised project fees by 20%–50% without losing clients • Added $3K–$10K/month in retainers • Hired their first contractor or employee and stopped working every weekend

Raised project fees by 20%–50% without losing clients • Added $3K–$10K/month in retainers • Hired their first contractor or employee and stopped working every weekend

results from real design and creative studios who’ve used these frameworks

results from real design and creative studios who’ve used these frameworks

“I’ve increased my profits by 35% while tripling the amount of time I’ve taken as rest.”

“I’ve increased my profits by 35% while tripling the amount of time I’ve taken as rest.”

— Alisha Harris, Founder & CEO, Original Account Strategies

— Alisha Harris, Founder & CEO, Original Account Strategies

“The Money Maker Map really allowed me to be like, ‘Hey, I’m in this stage. These are the things I should be focused on.’ Everything else is a distraction.”

“The Money Maker Map really allowed me to be like, ‘Hey, I’m in this stage. These are the things I should be focused on.’ Everything else is a distraction.”

— Brian Cox, Principal, Digital Bullpen

— Brian Cox, Principal, Digital Bullpen

“I decided to join after making $6,000 total in 2025. In the first half of 2026 I made $45,000.”

“I decided to join after making $6,000 total in 2025. In the first half of 2026 I made $45,000.”

— Marie-Laure Couët, Director of Brand Strategy & Design, Atelier Lalozol

— Marie-Laure Couët, Director of Brand Strategy & Design, Atelier Lalozol

inside the Field guide

inside the Field guide

inside the Field guide

9 sections of self‑paced video training for design and creative studios, organized so you can grab the right session when you hit a decision in your business. You are not expected to watch every lesson in the catalog front to back. Field Guide is a searchable resource you dip into when you’re stuck.

9 sections of self‑paced video training for design and creative studios, organized so you can grab the right session when you hit a decision in your business. You are not expected to watch every lesson in the catalog front to back. Field Guide is a searchable resource you dip into when you’re stuck.

09

09

sections

sections

09

sections

10

10

10

tools

tools

01

01

01

operating system

operating system

01

Purpose & Principles

10 lessons

10 lessons

05h 02M

05h 02M

Getting your head straight before you do anything else. Clarify why you’re building a studio, what “enough” actually looks like, and how to think like a business owner instead of a technician selling time.

Oprah & Warren Buffett

00:02:38

Oprah & Warren Buffett

00:02:38

The Money Maker Map

00:04:05

The Money Maker Map

00:04:05

The Two Things You Should Do Every Day

00:04:25

The Two Things You Should Do Every Day

00:04:25

Your Rich Life of Worthy Goals

00:27:47

Your Rich Life of Worthy Goals

00:27:47

Serious Business

00:18:34

Serious Business

00:18:34

Serious Business

00:18:34

Enough is Enough

00:22:20

Enough is Enough

00:22:20

The Trust List

00:05:22

The Trust List

00:05:22

Money Maker Map Phase Strategy

01:32:54

Money Maker Map Phase Strategy

01:32:54

Business Owner Roles & Sales-Driven Mindset

01:01:41

Business Owner Roles & Sales-Driven Mindset

01:01:41

Transitioning from Solo to Studio

01:01:59

Transitioning from Solo to Studio

01:01:59

02

Building an Agency From Scratch

5 lessons

5 lessons

07h 15M

07h 15M

The plays for getting an agency off the ground and away from “freelancer with a logo.” How to pitch, do outreach, price early engagements, and say no before bad work fills your calendar.

Building an Agency From Scratch

01:31:54

Building an Agency From Scratch

01:31:54

How to Pitch

01:31:09

How to Pitch

01:31:09

Tracking Outreach Actions

01:32:35

Tracking Outreach Actions

01:32:35

Tracking Outreach Actions

01:32:35

Pricing & Offers

01:35:37

Pricing & Offers

01:35:37

Saying No to $50M, with Wil Reynolds

01:02:57

Saying No to $50M, with Wil Reynolds

01:02:57

03

Positioning

7 lessons

7 lessons

09h 38M

09h 38M

The work most studios skip and pay for later. Find what makes you the only choice for your best‑fit clients, and learn when to intentionally work on positioning versus let your business tell you what it’s becoming.

Freelancer vs. Agency. Personal Name vs. Studio Name.

01:00:54

Freelancer vs. Agency. Personal Name vs. Studio Name.

01:00:54

Only-Ness

00:58:23

Only-Ness

00:58:23

Only-Ness, revisited

01:29:22

Only-Ness, revisited

01:29:22

Defining Positioning

01:34:09

Defining Positioning

01:34:09

Defining Positioning

01:34:09

When to Work on Positioning, part 1

01:33:15

When to Work on Positioning, part 1

01:33:15

When to Work on Positioning, part 2

01:30:33

When to Work on Positioning, part 2

01:30:33

When to Work on Positioning, part 3

01:31:34

When to Work on Positioning, part 3

01:31:34

04

Pricing

11 lessons

11 lessons

16h 36M

16h 36M

Where most agencies make the fastest financial gains. Frameworks for proposals, value‑based pricing, the Papa Bear Pricing method, and a full breakdown of how to land and deliver six‑figure projects without burning yourself out.

Pricing Strategies

01:10:59

Pricing Strategies

01:10:59

Intro to Pricing

01:28:51

Intro to Pricing

01:28:51

Intro to Pricing, part 2

01:35:20

Intro to Pricing, part 2

01:35:20

Intro to Pricing, part 3

01:36:57

Intro to Pricing, part 3

01:36:57

Offers

01:31:52

Offers

01:31:52

How to Land a 6-Figure Project

01:30:23

How to Land a 6-Figure Project

01:30:23

Value-Based Proposals & Client Value Assessment

01:32:09

Value-Based Proposals & Client Value Assessment

01:32:09

Papa Bear Pricing

01:36:08

Papa Bear Pricing

01:36:08

1-3 Proposals

01:30:19

1-3 Proposals

01:30:19

New

AI Prompts for Value Pricing

01:30:00

AI Prompts for Value Pricing

01:30:00

New

New

Value Pricing Jumpstart Kit

01:33:31

Value Pricing Jumpstart Kit

01:33:31

New

05

Lead Generation & Prospecting

14 lessons

14 lessons

20h 01M

20h 01M

Your pipeline shouldn’t depend on referrals or hope. Build a usable lead system with the 7‑11‑4 framework, systematized outreach, strategic gifting, and content that actually leads to conversations—plus the pitch scripts to send when it’s time to reach out.

Lead Generation Framework

01:10:24

Lead Generation Framework

01:10:24

Strategic Gifting & Trust-Building

00:56:44

Strategic Gifting & Trust-Building

00:56:44

Lead Generation Strategies

01:33:17

Lead Generation Strategies

01:33:17

7-11-4

01:30:39

7-11-4

01:30:39

Systematizing Lead Generation, Part 1

01:33:10

Systematizing Lead Generation, Part 1

01:33:10

Systematizing Lead Generation, Part 2

01:29:56

Systematizing Lead Generation, Part 2

01:29:56

Systematizing Lead Generation, Part 3: Bets & Love Letters

01:30:27

Systematizing Lead Generation, Part 3: Bets & Love Letters

01:30:27

Systematizing Lead Generation, Part 3: Bets & Love Letters

01:30:27

Pitch Scripts

00:15:25

Pitch Scripts

00:15:25

New

Maslow Pitching

02:05:01

Maslow Pitching

02:05:01

New

New

The Point of Pitching (with Pitch Audits)

02:01:55

The Point of Pitching (with Pitch Audits)

02:01:55

New

Design Once, Sell Forever, with Brad Hussey

01:02:18

Design Once, Sell Forever, with Brad Hussey

01:02:18

Content Marketing

01:31:07

Content Marketing

01:31:07

Content Marketing: Hard Truths, Requirements, and Offer Ladders

01:31:29

Content Marketing: Hard Truths, Requirements, and Offer Ladders

01:31:29

What’s a Lead Actually Worth to You? with Tony Rulli

01:06:01

What’s a Lead Actually Worth to You? with Tony Rulli

01:06:01

Watch a sample video

Watch a sample video

A sample of what’s inside Field Guide: a real working session on pricing fundamentals, recorded live with agency owners who came with their actual proposals open.

These aren’t talking head videos with three-point lighting setups. It’s a working room: slides marked up live, FigJam boards built mid-conversation, questions that change the direction of the lesson halfway through.

What you see here is what you get inside: the actual coaching, recorded as it happened.

A sample of what’s inside Field Guide: a real working session on pricing fundamentals, recorded live with agency owners who came with their actual proposals open.

These aren’t talking head videos with three-point lighting setups. It’s a working room: slides marked up live, FigJam boards built mid-conversation, questions that change the direction of the lesson halfway through.

What you see here is what you get inside: the actual coaching, recorded as it happened.

06

Sales

7 lessons

7 lessons

10h 07M

10h 07M

What happens after a lead becomes a real conversation. The four key conversations that move a prospect to a signed contract, how to use friction to qualify better clients, and case studies built around multi‑six and seven‑figure client relationships.

Sales & Marketing Funnel Strategy, Part 1

01:17:09

Sales & Marketing Funnel Strategy, Part 1

01:17:09

Sales & Marketing Funnel Strategy, Part 2: The Four Conversations

01:31:41

Sales & Marketing Funnel Strategy, Part 2: The Four Conversations

01:31:41

Sales & Marketing Funnel Strategy, Part 3: Proposals

01:28:26

Sales & Marketing Funnel Strategy, Part 3: Proposals

01:28:26

7-Figure Client Case Study: Mamie Peers of The Cosmopolitan of Las Vegas

01:04:34

7-Figure Client Case Study: Mamie Peers of The Cosmopolitan of Las Vegas

01:04:34

7-Figure Client Case Study: Mamie Peers of The Cosmopolitan of Las Vegas

01:04:34

Friction as a Sales Tool

01:39:56

Friction as a Sales Tool

01:39:56

New

The Challenger Sale

01:32:05

The Challenger Sale

01:32:05

New

New

Case Study: SuperFriendly’s Most Successful Client

01:33:12

Case Study: SuperFriendly’s Most Successful Client

01:33:12

New

07

Operations & Production

11 lessons

11 lessons

14h 51M

14h 51M

The unglamorous infrastructure that turns a one‑person studio into a business that doesn’t need you in every meeting. SOPs, hiring playbooks, what a producer actually does, and the contract clauses most owners wish they’d had before things went sideways.

SOPs That Build 7-Figure Studios, with John Saunders

01:00:14

SOPs That Build 7-Figure Studios, with John Saunders

01:00:14

How to Build an Agency Worth Buying, with Barrel Holdings

00:55:38

How to Build an Agency Worth Buying, with Barrel Holdings

00:55:38

Profit First, part 1

01:32:27

Profit First, part 1

01:32:27

Profit First, part 2

01:31:31

Profit First, part 2

01:31:31

What is a Producer? with Crystal Vitelli

01:30:51

What is a Producer? with Crystal Vitelli

01:30:51

Hiring & Delegation, part 1

01:33:10

Hiring & Delegation, part 1

01:33:10

Hiring & Delegation, part 2: Playbooks

01:30:10

Hiring & Delegation, part 2: Playbooks

01:30:10

What Your Service Agreement is Missing, with Matt Sherlock

01:03:40

What Your Service Agreement is Missing, with Matt Sherlock

01:03:40

New

The Contract Mixer

01:29:31

The Contract Mixer

01:29:31

Data Viz 101

01:12:43

Data Viz 101

01:12:43

New

The Acquisition Where I Kept My Company, with TJ Pitre

01:32:20

The Acquisition Where I Kept My Company, with TJ Pitre

01:32:20

New

New

Process is the Product, with Nick Pattison

01:09:57

Process is the Product, with Nick Pattison

01:09:57

New

08

Leadership

7 lessons

7 lessons

10h 16M

10h 16M

The work every studio owner should make time for and rarely does. How to lead a team without becoming the bottleneck, grow client accounts, think clearly about what AI is doing to the agency model, and apply leadership models to the actual day‑to‑day of running a studio.

Models for Leadership

01:32:25

Models for Leadership

01:32:25

AI & The Future of Agencies

01:32:31

AI & The Future of Agencies

01:32:31

Account Story

01:44:00

Account Story

01:44:00

The One Project Template

01:34:32

The One Project Template

01:34:32

Turning Pro

01:30:06

Turning Pro

01:30:06

Building What Doesn’t Exist Yet, with Ariba Jahan

00:59:38

Building What Doesn’t Exist Yet, with Ariba Jahan

00:59:38

New

Building an Iconic Agency, with Sunny Bonnell

01:24:27

Building an Iconic Agency, with Sunny Bonnell

01:24:27

New

09

Open Coaching Sessions

14 lessons

14 lessons

21h 56M

21h 56M

Recordings of real coaching with real agency owners working through whatever was on their desk that month. This is the closest thing to live coaching in a self‑paced format: actual proposals, actual client situations, and decisions made in real time.

Open Coaching: June 4, 2025

01:32:41

Open Coaching: June 4, 2025

01:32:41

Open Coaching: July 30, 2025

01:28:40

Open Coaching: July 30, 2025

01:28:40

Open Coaching: August 6, 2025

01:30:39

Open Coaching: August 6, 2025

01:30:39

Open Coaching: September 17, 2025

01:31:01

Open Coaching: September 17, 2025

01:31:01

Open Coaching: October 1, 2025

01:31:35

Open Coaching: October 1, 2025

01:31:35

Open Coaching: October 8, 2025

01:40:21

Open Coaching: October 8, 2025

01:40:21

Open Coaching: December 3, 2025

01:31:48

Open Coaching: December 3, 2025

01:31:48

Open Coaching: December 10, 2025

01:37:29

Open Coaching: December 10, 2025

01:37:29

Open Coaching: January 21, 2026

01:28:31

Open Coaching: January 21, 2026

01:28:31

Open Coaching: January 28, 2026

01:56:34

Open Coaching: January 28, 2026

01:56:34

Open Coaching: February 18, 2026

01:28:23

Open Coaching: February 18, 2026

01:28:23

Open Coaching: March 25, 2026

01:46:28

Open Coaching: March 25, 2026

01:46:28

Open Coaching: April 1, 2026

01:33:38

Open Coaching: April 1, 2026

01:33:38

Open Coaching: May 20, 2026

01:38:35

Open Coaching: May 20, 2026

01:38:35

New

Open Coaching: June 17, 2026

01:34:30

Open Coaching: June 17, 2026

01:34:30

New

The Field Guide Toolkit

The Field Guide Toolkit

The Field Guide Toolkit

Ten worksheets, planners, and templates to help fix your studio’s positioning, pricing, pipeline, and ops without drowning in more theory.

Ten worksheets, planners, and templates to help fix your studio’s positioning, pricing, pipeline, and ops without drowning in more theory.

Ten worksheets, planners, and templates to help fix your studio’s positioning, pricing, pipeline, and ops without drowning in more theory.

01

The Money Maker Map

The Money Maker Map

A 33‑step roadmap, grouped into 7 phases, that shows the sequence of building a healthy agency so you can see where you are now and what to do next.

A 33‑step roadmap, grouped into 7 phases, that shows the sequence of building a healthy agency so you can see where you are now and what to do next.

02

Your Rich Life worksheet

Your Rich Life worksheet

Map out what a “rich life” actually looks like for you in vivid detail so money decisions in your studio line up with what you really want, not someone else’s idea of success.

Map out what a “rich life” actually looks like for you in vivid detail so money decisions in your studio line up with what you really want, not someone else’s idea of success.

03

Worthy Goal planner

Worthy Goal planner

Choose one thrilling, daunting, important business goal and commit it to writing so you stop juggling 10 half‑finished priorities and give your studio a single clear target.

Choose one thrilling, daunting, important business goal and commit it to writing so you stop juggling 10 half‑finished priorities and give your studio a single clear target.

04

Enough is enough worksheet

Enough is enough worksheet

Turn your mission into hard numbers by breaking “enough” into yearly, quarterly, monthly, weekly, and daily revenue and customer targets so you know exactly what “winning” looks like for you.

Turn your mission into hard numbers by breaking “enough” into yearly, quarterly, monthly, weekly, and daily revenue and customer targets so you know exactly what “winning” looks like for you.

05

Trust list worksheet

Trust list worksheet

List the people who already fully trust you and what they’d trust you to do, then turn that into a focused outreach list you can start pitching this week.

List the people who already fully trust you and what they’d trust you to do, then turn that into a focused outreach list you can start pitching this week.

06

The 1-3 proposal template

The 1-3 proposal template

A simple proposal format that lets you present three innovative options, anchor your pricing, and make it easy for good clients to choose the package you actually want to deliver.

A simple proposal format that lets you present three innovative options, anchor your pricing, and make it easy for good clients to choose the package you actually want to deliver.

07

Pitch scripts

Pitch scripts

Word‑for‑word scripts for warm outreach, cold outreach, follow‑ups, and sales conversations so you’re never staring at a blank page wondering what to say next.

Word‑for‑word scripts for warm outreach, cold outreach, follow‑ups, and sales conversations so you’re never staring at a blank page wondering what to say next.

08

Account Story Template

Account Story Template

Short prompts to capture each client’s narrative arc so you know where to take your work with them.

Short prompts to capture each client’s narrative arc so you know where to take your work with them.

09

The one project template

The one project template

A small but powerful decision document that forces you to articulate your highest‑leverage project, tie it to a single metric, and write down why it’s your best bet right now.

A small but powerful decision document that forces you to articulate your highest‑leverage project, tie it to a single metric, and write down why it’s your best bet right now.

10

Maslow Pitch Planner

Maslow Pitch Planner

A simple worksheet that helps you build pitches by mapping your offer to a client’s hierarchy of needs, so you can talk to them at the level they actually care about instead of just features.

A simple worksheet that helps you build pitches by mapping your offer to a client’s hierarchy of needs, so you can talk to them at the level they actually care about instead of just features.

Field Guide is not a course you “complete.”

Field Guide is not a course you “complete.”

It’s a resource you open whenever you hit a decision and want extra support.

It’s a resource you open whenever you hit a decision and want extra support.

About to soften a price because you’re afraid of the number?

About to soften a price because you’re afraid of the number?

Watch “Papa Bear Pricing” to learn how to deliver the number without flinching.

Watch “Papa Bear Pricing” to learn how to deliver the number without flinching.

Client gone dark on an active contract?

Client gone dark on an active contract?

Pull up “What Your Service Agreement is Missing” to find the clauses you can learn on before you walk away.

Pull up “What Your Service Agreement is Missing” to find the clauses you can learn on before you walk away.

Prospect asking for a discount you don’t want to give?

Prospect asking for a discount you don’t want to give?

Watch “Friction as a Sales Tool” and learn how to hold the number without losing the deal.

Watch “Friction as a Sales Tool” and learn how to hold the number without losing the deal.

Feeling overloaded or unfocused?

Feeling overloaded or unfocused?

Revisit “Your Rich Life of Worthy Goals” to reset what you’re optimizing for and cut work that doesn’t serve it.

Revisit “Your Rich Life of Worthy Goals” to reset what you’re optimizing for and cut work that doesn’t serve it.

results from real design and creative studios who’ve used these frameworks

results from real design and creative studios who’ve used these frameworks

“Learning how to create an offer for my clients that is what I think is the best thing for them… not just a high, medium, low offer based on a number someone’s thrown out.”

“Learning how to create an offer for my clients that is what I think is the best thing for them… not just a high, medium, low offer based on a number someone’s thrown out.”

— Taylor Smith, Founder & Creative Lead, Tay Smith Studio

— Taylor Smith, Founder & Creative Lead, Tay Smith Studio

“First time saying ‘$100,000’ out loud to a prospect and he didn’t even flinch.”

“First time saying ‘$100,000’ out loud to a prospect and he didn’t even flinch.”

— Keara Meehan, Founder, Keara Meehan Design

— Keara Meehan, Founder, Keara Meehan Design

“It was a $2,000 project. A mutual friend saw that work and reached out. That became a $10,000 project. Which led to a $16,000 project, and $30,000, and so on.”

“It was a $2,000 project. A mutual friend saw that work and reached out. That became a $10,000 project. Which led to a $16,000 project, and $30,000, and so on.”

— Mo Thiam, Creative Director, Hellomomo

— Mo Thiam, Creative Director, Hellomomo

“A few things that have been really helpful practically: Papa Bear Pricing, Profit First, and using The Four Conversations."”

“A few things that have been really helpful practically: Papa Bear Pricing, Profit First, and using The Four Conversations."”

— Benten Woodring, CEO, NOOON Studio

— Benten Woodring, CEO, NOOON Studio

“When the problem is clearly framed, pricing conversations become much easier.”

“When the problem is clearly framed, pricing conversations become much easier.”

— Kamilah Benjamin, Lume Agency Co.

— Kamilah Benjamin, Lume Agency Co.

“Auditing increased our margins from 15% to 60% of pure profit.”

“Auditing increased our margins from 15% to 60% of pure profit.”

— Celestine Fabros, Founder, Euflora

— Celestine Fabros, Founder, Euflora

“I’ve stopped trying to prove my worth in sales calls. Now I demonstrate value.”

“I’ve stopped trying to prove my worth in sales calls. Now I demonstrate value.”

— Bonnie Kate Wolf, Founder, The Iconography Company

— Bonnie Kate Wolf, Founder, The Iconography Company

“Everything I learned here has been helping me tremendously.”

“Everything I learned here has been helping me tremendously.”

— Mike Mirchandani, Partner, Meaningful Works

— Mike Mirchandani, Partner, Meaningful Works

“I used Papa Bear Pricing today. Turned a ‘we have $30k max’ into $70k.”

“I used Papa Bear Pricing today. Turned a ‘we have $30k max’ into $70k.”

— Gabby Merite, Founder & CEO, Figures & Figures

— Gabby Merite, Founder & CEO, Figures & Figures

“First time pitching without showing any deliverables on screen. No objections, no back and forth. From sharing the proposal to agreement took maybe five minutes.”

“First time pitching without showing any deliverables on screen. No objections, no back and forth. From sharing the proposal to agreement took maybe five minutes.”

— Cliff Brookes, Founder, Cliff Brookes Design

— Cliff Brookes, Founder, Cliff Brookes Design

Field Guide is built for people who already have an active & functioning studio, not for people still thinking about starting one.

Field Guide is built for people who already have an active & functioning studio, not for people still thinking about starting one.

Field Guide is built for people who already have an active & functioning studio, not for people still thinking about starting one.

For you, if:

For you, if:

You run a design or creative studio with real client projects

You run a design or creative studio with real client projects

You’re busy, but profit, pipeline, or sanity aren’t where you want them

You’re busy, but profit, pipeline, or sanity aren’t where you want them

You want detailed frameworks and examples you can apply on your own

You want detailed frameworks and examples you can apply on your own

You’d rather grab the right tool in the moment than sit through another course

You’d rather grab the right tool in the moment than sit through another course

not for you, if:

not for you, if:

You don’t yet have steady client work

You don’t yet have steady client work

You want done‑for‑you services or 1:1 consulting

You want done‑for‑you services or 1:1 consulting

You know you won’t implement without live calls and community

You know you won’t implement without live calls and community

The Field Guide is self‑paced. You don’t have to follow this, but here’s a simple plan many studio owners use in their first month.

The Field Guide is self‑paced. You don’t have to follow this, but here’s a simple plan many studio owners use in their first month.

The Field Guide is self‑paced. You don’t have to follow this, but here’s a simple plan many studio owners use in their first month.

Suggested first 4 weeks

Suggested first 4 weeks

01

Get oriented and set your targets

Get oriented and set your targets

Spend this week in the Purpose & Principles section to get clear on why you’re building a studio and what “enough” looks like. Use the Money Maker Map to see where you are in the 7‑phase sequence so you know what to focus on now and what to ignore.

Spend this week in the Purpose & Principles section to get clear on why you’re building a studio and what “enough” looks like. Use the Money Maker Map to see where you are in the 7‑phase sequence so you know what to focus on now and what to ignore.

Spend this week in the Purpose & Principles section to get clear on why you’re building a studio and what “enough” looks like. Use the Money Maker Map to see where you are in the 7‑phase sequence so you know what to focus on now and what to ignore.

02

Fix the story you’re telling and what you charge

Fix the story you’re telling and what you charge

Use the Positioning lessons to draft a sharper “who we’re for / what we’re known for” thoughts that you’d actually say to a client. Then watch the core Pricing sessions and use them to update pricing on at least one upcoming proposal so you’re not guessing at the number.

Use the Positioning lessons to draft a sharper “who we’re for / what we’re known for” thoughts that you’d actually say to a client. Then watch the core Pricing sessions and use them to update pricing on at least one upcoming proposal so you’re not guessing at the number.

Use the Positioning lessons to draft a sharper “who we’re for / what we’re known for” thoughts that you’d actually say to a client. Then watch the core Pricing sessions and use them to update pricing on at least one upcoming proposal so you’re not guessing at the number.

03

Turn outreach into a simple weekly habit

Turn outreach into a simple weekly habit

Build your Trust List of people you’d genuinely like to work with and start the “pitch 5 per day” plan on weekdays using the provided scripts. The goal is not to become a full‑time salesperson; it’s to have a visible, trackable pipeline instead of hoping referrals show up.

Build your Trust List of people you’d genuinely like to work with and start the “pitch 5 per day” plan on weekdays using the provided scripts. The goal is not to become a full‑time salesperson; it’s to have a visible, trackable pipeline instead of hoping referrals show up.

Build your Trust List of people you’d genuinely like to work with and start the “pitch 5 per day” plan on weekdays using the provided scripts. The goal is not to become a full‑time salesperson; it’s to have a visible, trackable pipeline instead of hoping referrals show up.

04

Reduce chaos so you can keep going

Reduce chaos so you can keep going

Watch the most relevant Operations & Production lessons for your current capacity—solo or small team—and make one concrete change to how you scope, communicate, or deliver projects that will save you time or stress next month. Then pause, note what’s already shifted—clarity, pricing confidence, conversations—and decide what you’ll focus on in the next 30 days.

Watch the most relevant Operations & Production lessons for your current capacity—solo or small team—and make one concrete change to how you scope, communicate, or deliver projects that will save you time or stress next month. Then pause, note what’s already shifted—clarity, pricing confidence, conversations—and decide what you’ll focus on in the next 30 days.

Watch the most relevant Operations & Production lessons for your current capacity—solo or small team—and make one concrete change to how you scope, communicate, or deliver projects that will save you time or stress next month. Then pause, note what’s already shifted—clarity, pricing confidence, conversations—and decide what you’ll focus on in the next 30 days.

Get answers to the questions keeping you up at night

Get answers to the questions keeping you up at night

HOW DO I PRICE THIS? WHY ISN’T MY OUTREACH WORKING? HOW DO I PUSH BACK ON A CLIENT WITHOUT LOSING THEM? WHAT AM I ACTUALLY SELLING? WHEN DO I HIRE? WHO DO I HIRE? HOW DO I STOP BEING THE BOTTLENECK? HOW DO I STRUCTURE A PROPOSAL?

Every section of the Field Guide is built to answer these questions with clear examples and scripts you can use this week.

Every section of the Field Guide is built to answer these questions with clear examples and scripts you can use this week.

Every section of the Field Guide is built to answer these questions with clear examples and scripts you can use this week.

© 2025 – 2026 dan mall teaches. all rights reserved. Privacy Policy.

39.9526º N, 75.1652º W

© 2025 – 2026 dan mall teaches.

all rights reserved.

39.9526º N, 75.1652º W